Redesigning women : television after the network era / Amanda D. Lotz.
Series: Feminist studies and media culturePublisher: Urbana, Ill. : Chesham : University of Illinois Press ; Combined Academic [distributor], 2006Description: 240 p. ; 23 cm001: 43571ISBN: 9780252073106 (pbk.) :; 9780252030673 (hbk.) :Subject(s): Women on television | Television programs for women -- United States | Television and women -- United States | Television broadcasting -- Social aspects -- United States | Performing ArtsDDC classification: 791.456 LOT LOC classification: PN1992.8.W65 | L68 2006Summary: This is an examination of the complex causes and effects of television's changing portrayal of women. Lotz reveals how new dramatic portrayals of women have redefined narrative conventions and how these changes have led to narrowcasting, or the targeting of a niche segment of the target audience.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 791.456 LOT (Browse shelf(Opens below)) | 1 | Available | 113077 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
791.456 DUN Complex serial drama and multiplatform television / | 791.456 GRA Satire TV : politics and comedy in the post-network era / | 791.456 GWE Cult television / | 791.456 LOT Redesigning women : television after the network era / | 791.456 MIL Television sitcom / | 791.456 MIL Television sitcom / | 791.456 MIL The sitcom / |
Enhanced descriptions from Syndetics:
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime_time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. Amanda D. Lotz is an assistant professor of communication at the University of Michigan. She has contributed to the Encyclopedia of Television, 2nd ed., and other books and journals.
Includes bibliographical references and index.
This is an examination of the complex causes and effects of television's changing portrayal of women. Lotz reveals how new dramatic portrayals of women have redefined narrative conventions and how these changes have led to narrowcasting, or the targeting of a niche segment of the target audience.
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