Enhanced descriptions from Syndetics:

In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups.

In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

Table of contents provided by Syndetics

• Acknowledgments (p. vii)
• Introduction (p. 1)
• Part 1 Netflix as Disruptor and as Cultural Institution
• From Primetime to Anytime: Streaming Video, Temporality and the Future of Communal Television (p. 11)
• Terms of Excess: Binge-Viewing as Epic-Viewing in the Netflix Era (p. 31)
• Streaming Culture, the Centrifugal Development of the Internet and Our Precarious Digital Future (p. 55)
• Part 2 Netflix as Producer and as Distributor
• Doing Time: Queer Temporalities and Orange Is the New Black (p. 75)
• Netflix and Innovation in Arrested Development's Narrative Construction (p. 98)
• Circulating The Square: Digital Distribution as (Potential) Activism (p. 120)
• Part 3 Netflix as Narrowcaster and as Global Player
• Binge-Watching in Practice: The Rituals, Motives and Feelings of Streaming Video Viewers (p. 141)
• Narrowcasting, Millennial and the Personalization of Genre in Digital Media (p. 162)
• From Interactive Digital Television to Internet "Instant" Television: Netflix, Shifts in Power and Emerging Audience Practices from an Evolutionary Perspective (p. 182)
• Digital Delivery in Mexico: A Global Newcomer Stirs the Local Giants (p. 201)
• Selected Bibliography (p. 229)
• About the Contributors (p. 241)
• Index (p. 243)