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Brand brilliance: elevate your brand, enchant your audience/ Fiona Humberstone
London: Copper Beech Press, 2017Description: 272 pages: illustrations; 28cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43397ISBN: 9780956454546Subject(s): Branding | MarketingDDC classification: 658.134 HUM| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.134 HUM (Browse shelf(Opens below)) | 1 | Available | 113043 |
Enhanced descriptions from Syndetics:
"As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it's headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention." -- Provided by publisher.
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