One plus one equals three : a masterclass in creative thinking / Dave Trott.
By: Trott, Dave [author.]
Publisher: London : Pan Books, 2016Description: 223 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volume001: 43327ISBN: 9781447287056 (pbk.) :Other title: Cover and spine title: One + one = threeSubject(s): Creative thinking | PsychologyDDC classification: 153.35 TRO LOC classification: BF408Summary: How do you make something out of nothing? This volume goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 153.35 TRO (Browse shelf(Opens below)) | 1 | Available | 112955 |
Enhanced descriptions from Syndetics:
A masterclass in how to be more creative, from one of the world's true advertising greatsHow do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Originally published: London: MacMillan, 2015.
How do you make something out of nothing? This volume goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
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