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Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions / Bruce Hanington and Bella Martin.

By: Hanington, Bruce MContributor(s): Martin, BellaPublisher: Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2012Description: 208 p. ; 26 cm001: 43315ISBN: 9781592537563 (hbk.) :Subject(s): Research -- Methodology | GeneralDDC classification: 001.42 HAN LOC classification: Q180.55.M4 | H36 2012Summary: This text provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways.

Enhanced descriptions from Syndetics:

This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students.

This text provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways.

Reviews provided by Syndetics

CHOICE Review

Martin (design practitioner) and Hanington (Carnegie Mellon) provide 100 exercises intended to help structure design conversations and processes for design teams and individuals. This volume's textbook-like design means that it can be read straight through; however, it is better used as a reference tool that readers can return to selectively, depending on the design problem to be solved. Each research method, synthesis/analysis technique, and/or research deliverable has a set of facing pages. These well-designed pages feature concise text, additional references for further reading, graphic information and images, case studies, and reference numbers that direct readers to a specific design phase and research facets. Ideas about human-centered design guide the overall book, with an emphasis on product and industrial design through participatory data gathering and customer interface. The case studies, which are both realistic and relevant, cover a wide range of subjects and design applications. No index is provided, but the table of contents is descriptive and lists the design phases associated with each of the 100 exercises. Summing Up: Recommended. Lower- and upper-division undergraduates, two-year technical program students, and some graduate students. L. L. Kriner Berea College

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