Details for: Fashion trend forecasting / › Ravensbourne University Library catalog

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Fashion trend forecasting / Gwyneth Holland, Rae Jones.

By: Holland, Gwyneth [author.]Contributor(s): Jones, Rae [author.]Publisher: London : Laurence King Publishing, 2017Description: 160 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43239ISBN: 9781786270580 (pbk.) :Subject(s): Fashion -- Forecasting | Fashion design | Beauty and FashionDDC classification: 391 HOL LOC classification: TT515Summary: An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	391 HOL (Browse shelf(Opens below))	2	Available		113501

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Previous	391 GFW Graduate Fashion Week 1991 - 2016 : GFW25	391 HOL Seeing through clothes /	391 HOL Fashion trend forecasting /	391 HOL Fashion trend forecasting /	391 INT International directory of design: apparel, fashion & textile design	391 IRO Fashion alphabet	391 JON Body Art : Performing the Subject	Next

Enhanced descriptions from Syndetics:

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Includes bibliographical references and index.

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Table of contents provided by Syndetics

Introduction (p. 6)
Chapter 1 Fashion Trends Then and Now (p. 8)
Chapter 2 The Trend Industry (p. 26)
Chapter 3 Trend Basics (p. 48)
Chapter 4 Trend Research (p. 70)
Chapter 5 Trend Development (p. 96)
Chapter 6 Trend Presentation (p. 126)
Chapter 7 Trends in Practice (p. 140)
Glossary (p. 154)
Resources (p. 156)
Index (p. 158)
Picture Credits (p. 160)

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