Brand identity now : winning brands from around the world / by Julius Wiedemann [editor]
Contributor(s): Wiedemann, Julius
Publisher: Hong Kong : Taschen, 2009Description: 383p. ill. [chiefly col.] 22 cm001: 12991ISBN: 9783836515849Subject(s): Branding | Corporate identity | Graphic design | Logos | Package designDDC classification: 659.134 WIE
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 WIE (Browse shelf(Opens below)) | 1 | Available | 094759 |
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Enhanced descriptions from Syndetics:
Vital strategies for creating and maintaining brand identity
With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications . The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign ,nbsp; The Museum of Art and Design , and New York's bid for the Olympic Games 2012 .
Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
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Includes index
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