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Visual methodologies : an introduction to researching with visual materials / Gillian Rose.

By: Rose, Gillian, 1962- [author.]Publisher: Los Angeles : SAGE, 2016Edition: 4th editionDescription: xxiii, 432 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 42792ISBN: 9781473948907 (pbk.) :Subject(s): Visual communication | Visual literacy | Media StudiesDDC classification: 001.42 ROS LOC classification: P93.5 | .R67 2016Summary: Comprehensively revised and updated, this edition provides a critical introduction to the study and interpretation of visual culture.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	001.42 ROS (Browse shelf(Opens below))	1	Available		112303
Book	MAIN LIBRARY Book	PRINT	001.42 ROS (Browse shelf(Opens below))	2	Available		114410

Enhanced descriptions from Syndetics:

Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its visual content, new features include: Brand new chapters dealing with social media platforms, the development of digital methods and the modern circulation and audiencing of research images More ′Focus′ features covering interactive documentaries, digital story-telling and participant mapping A Companion Website featuring links to useful further resources relating to each chapter.

A now classic text, Visual Methodologies appeals to undergraduates, graduates, researchers and academics across the social sciences and humanities who are looking to get to grips with the complex debates and ideas in visual analysis and interpretation.

Previous edition: 2011.

Includes bibliographical references and index.

Comprehensively revised and updated, this edition provides a critical introduction to the study and interpretation of visual culture.

Table of contents provided by Syndetics

Figures and Tables (p. xiv)
About the Author (p. xviii)
Acknowledgements (p. xix)
Preface: Introducing the Fourth Edition (p. xx)
An Introduction to Visual Methodologies (p. xxi)
About the Companion Website (p. xxiv)
1 Researching with Visual Materials: A Brief Survey (p. 1)
1.1 An Introductory Survey of 'The Visual' (p. 1)
1.2 Understanding the Social Effects of Visual Materials (p. 16)
1.3 Three Criteria for a Critical Visual Methodology (p. 22)
Summary (p. 23)
Further Reading (p. 23)
2 Towards a critical visual methodology (p. 24)
2.1 Introducing the Four Sites of a Critical Visual Methodology: Production, the Image Itself, its Circulation and its Audiencing (p. 24)
2.2 The Site of Production (p. 27)
2.3 The Site of the Image (p. 32)
2.4 The Site of Circulation (p. 34)
2.5 The Site of Audiencing (p. 38)
Summary (p. 46)
Further Reading (p. 47)
3 How to use this book (p. 48)
3.1 Reading this Book Selectively on the Basis of Sites and Modalities (p. 49)
3.2 Reading this Book Selectively on the Basis of Having Found Some Images (p. 50)
3.3 Why You Should Also Read Books Other Than this One (p. 52)
3.4 How Each Chapter Works (p. 52)
3.5 A Quick Word on Finding Your Images (p. 53)
3.6 Another Quick Word, on Referencing and Reproducing Your Images (p. 54)
Companion Website (p. 55)
4 'the Good Eye': Looking at Pictures Using Compositional Interpretation (p. 56)
4.1 Compositional Interpretation: An Introduction (p. 56)
4.2 Compositional Interpretation: Technologies and the Production of the Image (p. 61)
4.3 Compositional Interpretation: The Corapositionality of the Image Itself (p. 62)
4.4 Compositional Interpretation: An Assessment (p. 83)
Summary: Compositional Interpretation (p. 84)
Further Reading (p. 84)
Companion Website (p. 84)
5 Content Analysis and Cultural Analytics: Finding Patterns in What You See (p. 85)
5.1 Content Analysis and Cultural Analytics: An Introduction (p. 85)
5.2 Four Steps Co Content Analysis (p. 88)
5.3 Doing Cultural Analytics (p. 99)
5.4 Content Analysis and Cultural Analytics: An Assessment (p. 102)
Summary: Content Analysis (p. 104)
Further Reading (p. 104)
Companion Website (p. 105)
6 Semiology: Laying Bare the Prejudices beneath the Smooth Surface of the Visible (p. 106)
6.1 Semiology: An Introduction (p. 106)
6.2 Choosing Images for a Semiological Study (p. 110)
6.3 The Sign and its Meaning-Making Processes in Mainstream Semiology (p. 112)
6.4 Making Meaning Socially: Social Semiotics (p. 136)
6.5 Semiology: An Assessment (p. 142)
Summary: Semiology (p. 145)
Further Reading (p. 146)
Companion Website (p. 146)
7 Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption (p. 147)
7.1 Psychoanalysis and Visuality: An Introduction (p. 147)
7.2 A Longer Introduction to Psychoanalysis and Visuality: Subjectivity, Sexuality and the Unconscious (p. 151)
7.3 How is Sexual Difference Visual 1: Watching Movies with Laura Mulvey (p. 155)
7.4 How is Sexual Difference Visual 2: From the Fetish to Masquerade (p. 166)
7.5 From the Voyeuristic Gaze to the Lacanian Gaze: Other Ways of Seeing (p. 169)
7.6 From the Disciplines of Subjection to the Possibilities of Fantasy (p. 174)
7.7 Queer Looks (p. 178)
7.8 Reflexivity (p. 180)
7.9 Psychoanalysis and Visuality: An Assessment (p. 181)
Summary: Psychoanalysis and Visuality (p. 184)
Further Reading (p. 184)
Companion Website (p. 185)
8 Discourse Analysis I: Text, Intertextuality and Context (p. 186)
8.1 Discourse and Visual Culture: An Introduction (p. 186)
8.2 Distinguishing Between Discourse Analysis I and Discourse Analysis II (p. 189)
8.3 Finding Your Sources for a Discourse Analysis I (p. 194)
8.4 Discourse Analysis 1: The Production and Rhetorical Organisation of Discourse (p. 204)
8.5 Discourse Analysis I and Reflexivity (p. 215)
8.6 Discourse Analysis I: An Assessment (p. 217)
Summary: Discourse Analysis I (p. 218)
Further Reading (p. 219)
Companion Website (p. 219)
9 Discourse Analysis II: Institutions and Ways of Seeing (p. 220)
9.1 Another Introduction to Discourse and Visual Culture (p. 220)
9.2 Finding Your Sources for Discourse Analysis II (p. 227)
9.3 The Apparatus of the Gallery and the Museum (p. 229)
9.4 The Technologies of the Gallery and the Museum (p. 233)
9.5 The Visitor (p. 244)
9.6 Discourse Analysis II: An Assessment (p. 250)
Summary: Discourse Analysis II (p. 251)
Further Reading (p. 251)
Companion Website (p. 252)
10 To Audience Studies and Beyond: Ethnographies of Audiences, Fans and Users (p. 253)
10.1 Audience Studies: An Introduction (p. 253)
10.2 Audiences, Fans and Users (p. 257)
10.3 Audience Studies Researching Audiences and Fans (p. 265)
10.4 Ethnographies of Visual Objects (p. 273)
10.5 Ethnographic Studies of Audiencing: An Assessment (p. 283)
Summary: Audience Studies (p. 286)
Further Reading (p. 287)
Companion Website (p. 287)
11 Digital Methods: Digital Images, Digitally Analysed (p. 288)
11.1 Digital Methods: An Introduction (p. 288)
11.2 How to Access Digital Objects for Digital Methods (p. 293)
11.3 Some of the Questions that Digital Methods Examining Digital Images Might Usefully Ask (p. 297)
11.4 What are the Ethical Issues Involved in Using Digital Methods? (p. 301)
11.5 Digital Methods: An Assessment (p. 303)
Summary: Digital Methods (p. 306)
Companion Website (p. 306)
12 Making Images as Research Data: Photo-Documentation and Photo-Elicitation (p. 307)
12.1 Making Images as Research Data: An Introduction (p. 307)
12.2 Photo-documentation (p. 310)
12.3 Photo-elicitation (p. 314)
12.4 Making Photographs as Research Data: An Assessment (p. 327)
Summary: Making images as Research Data (p. 328)
Further Reading (p. 329)
Companion Website (p. 329)
13 Using Images to Disseminate Research Findings: Circulation and Audiencing (p. 330)
13.1 Using Images to Disseminate Research; An Introduction (p. 330)
13.2 Data Visualisation (p. 333)
13.3 Photo-essays (p. 340)
13.4 Films and Videos (p. 345)
13.5 Multimedia Websites (p. 347)
13.6 Using Images to Disseminate Research: An Assessment (p. 352)
Summary: Using Images to Disseminate Research (p. 356)
Further Reading (p. 356)
Companion Website (p. 356)
14 Research Ethics and Visual Materials (p. 357)
14.1 Research Ethics and Visual Materials: An Introduction (p. 357)
14.2 Anonymity and Confidentiality (p. 360)
14.3 Consent (p. 362)
14.4 The Formal Framework: Regulations and Committees (p. 366)
14.5 Copyright (p. 367)
14.6 The Researcher's Own Moral Framework (p. 369)
14.7 Conclusions: Ethics, Visual Research and Contemporary Visual Culture (p. 369)
Summary: Research Ethics and Visual Materials (p. 371)
Further Reading (p. 372)
Companion Website (p. 372)
15 Visual Methodologies: A Review (p. 373)
15.1 Introduction (p. 373)
15.2 Sites, Modalities and Methods (p. 373)
15.3 Mixing Methods (p. 377)
Useful Reading on Various Visual Materials (p. 379)
Fine Art (p. 379)
Photography (p. 379)
Film (p. 380)
Advertising (p. 380)
Television (p. 380)
Mass Media (p. 380)
Digital Media (p. 381)
References (p. 382)
Key Terms (p. 413)
Name Index (p. 416)
Subject Index (p. 420)

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