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Art directing projects for print : solutions and strategies for creative success / by Seddon, Tony

By: Seddon, TonyContributor(s): Herriott, LukePublisher: Mies : Rotovision, 2009Description: 256p. ill. [chiefly col.] 21 cm001: 12974ISBN: 9782888930204Subject(s): Graphic design | Research | Printing | Photography | IllustrationsDDC classification: 686.2 SED
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 686.2 SED (Browse shelf(Opens below)) 1 Checked out 11/11/2022 094700

Enhanced descriptions from Syndetics:

Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and "skill set" path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.

Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.

Includes index

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