Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart.
By: McDonough, William
Publisher: London : Vintage, 2009Description: 192 p. ; 20 cm001: 42678ISBN: 9780099535478 (pbk.) :Subject(s): Recycling (Waste, etc.) | Industrial design -- Environmental aspects | Industrial management -- Environmental aspects | Product life cycle | Business and ManagementDDC classification: 658.575 MCD LOC classification: TD794.5Summary: Architect William McDonough and chemist Michael Braungart argue that human industry need not damage the natural world. They explain how products can be designed so that, after their useful lives, they will provide nourishment for something new.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.575 MCD (Browse shelf(Opens below)) | 1 | Available | 112616 |
Enhanced descriptions from Syndetics:
Recycling is good, isn't it?
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle- waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
Originally published: New York: North Point, 2002; London: Jonathan Cape, 2008.
Includes bibliographical references.
Architect William McDonough and chemist Michael Braungart argue that human industry need not damage the natural world. They explain how products can be designed so that, after their useful lives, they will provide nourishment for something new.
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