Enhanced descriptions from Syndetics:

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code ; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Table of contents provided by Syndetics

• Commitment to research accuracy (p. xiii)
• Preface for the paperback edition (p. xv)
• Chapter 1 The myth of epiphany (p. 1)
• Chapter 2 We understand the history of innovation (p. 17)
• Chapter 3 There is a method for innovation (p. 35)
• Chapter 4 People love new ideas (p. 53)
• Chapter 5 The lone inventor (p. 69)
• Chapter 6 Good ideas are hard to find (p. 83)
• Chapter 7 Your boss knows more about innovation than you (p. 97)
• Chapter 8 The best ideas win (p. 111)
• Chapter 9 Problems and solutions (p. 127)
• Chapter 10 Innovation is always good (p. 139)
• Chapter 11 Epilogue: Beyond hype and history (p. 153)
• Chapter 12 Creative thinking hacks (p. 167)
• Chapter 13 How to pitch an idea (p. 175)
• Chapter 14 How to stay motivated (p. 187)
• Appendix: Research and recommendations (p. 193)
• Photo credits (p. 205)
• Acknowledgments (p. 207)
• How to help this book: A request from the author (p. 211)
• About the author (p. 213)
• Index (p. 215)