All made up : 100 years of cosmetics advertising / by Penny Dade.
By: Dade, Penny
Publisher: Enfield : Middlesex University Press, 2007Description: 112p. ill. [chiefly col.]; 23cm001: 12807ISBN: 9781904750130; 1904750133Subject(s): Advertising campaigns | CosmeticsDDC classification: 659.197469 DAD
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.197469 DAD (Browse shelf(Opens below)) | 1 | Available | 088710 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1974 MOO Fashion promotion : building a brand through marketing and communication / | 659.1974 MOO Fashion promotion : building a brand through marketing and communication / | 659.1974 SHE Fashion, media, promotion : the new black magic / | 659.197469 DAD All made up : 100 years of cosmetics advertising / | 659.197469 HEI 20th century fashion : 100 years of apparel ads / | 659.197469 HIL As seen in Vogue : century of American fashion in advertising / | 659.197469 JOB Man appeal : advertising, modernism and menswear / |
Enhanced descriptions from Syndetics:
A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet. Showing how advertising became the engine of capitalism that directed political destinies and even influenced international conflicts and military victories by means of propaganda, this references pays special attention to the ways in which the cosmetic advertising industry became a dominant driving force in Western culture. Eighty beautiful, full color reproductions of ads, taken from the Library of Historic Advertising, are also included in this fascinating look at the history of how cosmetics have been sold.
There are no comments on this title.