Emotion factors are now the key to portable music player's success

By: Hwang, Seong MinContributor(s): Ravensbourne College of Design and CommunicationPublisher: Chislehurst : Ravensbourne College, 2007001: 12445Subject(s): Consumer electronics | Product design | MP3 players | Consumer behaviourGenre/Form: Dissertation

Advanced technology and the ever-increasing consumer expectations have brought the competition among digital products to the next level. Over the last decade this focus on product design has shifted from function-driven to user-centered. This dissertation explores why emotion factors have been the key emphasis in the product design area nowadays and how these factors have influenced the portable music player market. It intends to use the portable music player as a reference model to provide a better understanding of how the importance of emotion factors affected other portable digital devices of today.

MA dissertation: Interactive Digital Media

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