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Decoding women's magazines from Mademoiselle to Ms

By: McCracken, EllenPublisher: Macmillan, 1993001: 1242ISBN: 0333535901DDC classification: 741.652 MCC
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 741.652 MCC (Browse shelf(Opens below)) 1 Available 040835

Enhanced descriptions from Syndetics:

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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