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Graphic designers guide to effective visual communication : creating hierarchies with type, image and color / by Carolyn Knight

By: Knight, CarolynContributor(s): Glaser, JessicaDescription: 160 p. ill. [chiefly color] 27 cm001: 10020ISBN: 2880468108Subject(s): Graphic design | Nonverbal communicationDDC classification: 741.6 KNI
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 741.6 KNI (Browse shelf(Opens below)) 1 Available 091199

Enhanced descriptions from Syndetics:

This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. The Graphic Designer's Guide to Effective Visual Communication shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage and sustain readers' interest.

Includes index, acknowledgements

Table of contents provided by Syndetics

  • Introduction (p. 4)
  • Section 1 Type Driven (p. 6)
  • Exercise 1 Cut-and-Paste Visualizing (p. 16)
  • Exercise 2 Proximity Continuance, and Similarity (p. 36)
  • Exercise 3 Type and Color (p. 50)
  • Exercise 4 Sequencing Quantities of Text (p. 64)
  • Section 2 Image Driven (p. 82)
  • Exercise 5 Cropping and Change of Scale (p. 98)
  • Exercise 6 Hierarchy and Manipulation with Imagery (p. 126)
  • Exercise 7 Diversity Within Layout Using Text and Image (p. 150)
  • Thanks2 (p. 158)
  • Index (p. 159)

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