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The new business road test : what entrepreneurs and executives should do before writing a business plan / by John W. Mullins.

By: Mullins, John WPublisher: Harlow : Financial Times Prentice Hall, 2006Edition: 2nd edDescription: 305 p.; 24 cm001: 12328ISBN: 9780273706533; 0273708058Subject(s): Business plans | Business managementDDC classification: 658.022 MUL

Enhanced descriptions from Syndetics:

End of the road? It is now. Chris Brady and Andrew Lorenz, accurately predicted that the merger of BMW with Rover would spell the end of the last British-owned motor company. Now with unparalleled access, they tell the full untold story, from beginning to end.

Previous ed.: 2003.

Includes index

Table of contents provided by Syndetics

  • About the Authors
  • Introduction
  • Part 1 Before BMW 1

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