Enhanced descriptions from Syndetics:

London Transport's poster collection represents the most complete graphic archive of its kind to be assembled by a single organisation over such a long period anywhere in the world. This book is richly illustrated with examples of posters from all periods.

Table of contents provided by Syndetics

• Foreword
• A Personal Tribute
• Introduction
• Timeline
• Chapter 1 Pictorial Posters in Britain at the Turn of the Twentieth Century
• Chapter 2 Appearance Values: Frank Pick and the Art of London Transport
• Chapter 3 Artist and Printer: Poster Production 1900-70
• Chapter 4 The New Publicity: Design Reform, Commercial Art and Design Education 1910-1939
• Chapter 5 Selling the Underground Suburbs 1908-33
• Chapter 6 Fashioning the Tube: Women and Transport Posters in the 1920s and 1930s
• Chapter 7 'Pictures with a Sting': London Underground and the Inter-War Modernist Poster
• Chapter 8 Underground Posters in Wartime
• Chapter 9 The Roller Coaster Ride: London Transport Posters since 1945
• Chapter 10 Art for All? The Reception of Underground Posters
• Bibliography
• Index

Reviews provided by Syndetics

Library Journal Review

Edited by curators at the London Transport Museum, this book looks at posters displayed by London Transport, the railway formed in 1933 to consolidate several bus and underground railway companies in London. This volume supersedes earlier books by Green on the same topic (e.g., Underground Art) and includes material about posters printed as recently as 2007. The contributors consider several important social issues related to the rail lines and their advertising, e.g., the role of public transportation for women in the 1920s and 1930s as they were acquiring new liberties and opportunities for work in London. The development of printing technologies over the decades and the relationships between artists and trade printers are also given much attention. The text is well documented and supported throughout with more than 250 excellent illustrations from the London Transport Museum's collection of over 5000 pieces. The best book available on this narrow topic, it is recommended for academic and large public libraries as a research source and as an engrossing exploration of British graphic arts and public transportation.-Eric Linderman, Euclid P.L., OH (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

London Transport Posters examines 100 years of graphic design commissioned by the offices of the London Underground (now called Transport for London). These unique examples of poster art, the majority of which are reproduced here in full color, reflect a range of styles and movements current throughout the 20th century and into the new millennium. In addition to the many images contained herein, the volume also includes ten essays that cover such topics as the advertising poster in Britain at the turn of the 20th century, the technical aspects of poster production, the design reform movement in Britain within the context of design education, the selling of the suburbs, the role of women in transport advertising, and the impact of modernism on the transport poster, among others. Above all, these essays cover a wide range of topics important to the visual and social history of design within the smaller topic of the posters of the London Transport system. It will be very valuable for all those interested in design history. Summing Up: Highly recommended. Lower-level undergraduates and above; general readers. K. M. Keogh Virginia Commonwealth University