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Big brand / by Jican LU [editor]
Contributor(s): Lu, Jican
| Yu, FuguoPublisher: Bejing : Designer books, 2008Description: 317p. ill. [chiefly col.] 26 cm001: 12013ISBN: 9784903233291Subject(s): Branding | Corporate identity | LogosDDC classification: 659.134 LU
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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| Book | MAIN LIBRARY Book | 659.134 LU (Browse shelf(Opens below)) | 1 | Available | 093962 |
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| 659.134 LOG Logo and letterhead | 659.134 LON How to use the London Transport Corporate Identity | 659.134 LOV Airline: identity, design and culture | 659.134 LU Big brand / | 659.134 LUR Brandwatching : lifting the lid on branding | 659.134 MIL Global graphics: symbols: designing with symbols for an international market | 659.134 MIL Global graphics: symbols: designing with symbols for an international market |
Enhanced descriptions from Syndetics:
Based on submissions for the European Design Awards, this book investigates branding, globalisation and brand development, and its importance within today's consumer market. Includes the work of leading global designers. SELLING POINTS: Introduces the latest global brand cases and trends 1500 colour illustrations
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