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Superbrands 2007/08 : an insight into some of Britain's strongest brands / by Karen Dugdale

By: Dugdale, KarenContributor(s): Small, JenniferPublisher: London : Superbrands, 2007Description: 150p. ill. [chiefly col.]; 34 cm001: 11677ISBN: 9780955478413; 0955478413Subject(s): Branding | MarketingDDC classification: 658.8270941 DUG
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 658.8270941 DUG (Browse shelf(Opens below)) 1 Available 088070

Enhanced descriptions from Syndetics:

This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and the journey that they have taken to get there.

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