1000 retail graphics : from signage to logos and everything for in-store / by Ken Nisch
By: Nisch, Ken
Publisher: Gloucester : Rockport, 2007Description: 320p. ill. [chiefly col.]; 23 cm001: 11494ISBN: 9781592533367; 1592533361Subject(s): Point of sale displays | Retailing industry | Signs | Merchandising | Graphic design | Retail storesDDC classification: 659.157 NIS
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.157 NIS (Browse shelf(Opens below)) | 1 | Available | 092920 |
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| 659.157 KRO Window display | 659.157 MAR American store window | 659.157 MOR Visual merchandising : window and in-store displays for retail / | 659.157 NIS 1000 retail graphics : from signage to logos and everything for in-store / | 659.157 OFF Point-of-purchase design | 659.157 PEG Visual merchandising and display / | 659.157 PEG Store windows that sell. Vol. II |
Enhanced descriptions from Syndetics:
A virtual catalog of ideas for inspired retail design
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
Includes index
Table of contents provided by Syndetics
- Introduction (p. 9)
- Brand Identity: CH1-0001-0120 (p. 10)
- Printed Material: CH2-0121-0440 (p. 44)
- Promotional: CH3-0441-0540 (p. 134)
- Packaging: CH4-0541-0695 (p. 162)
- Environments: CH5-0696-0845 (p. 206)
- Signage: CH6-0846-0960 (p. 248)
- Touchpoints: CH7-0961-1000 (p. 282)
- Directory & Index (p. 296)
- About the Author (p. 320)
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