Advertising now TV commercials / by Julius Wiedemann [editor]
Contributor(s): Wiedemann, Julius
Publisher: Hong Kong : Taschen, 2009Description: 383p. ill. [chiefly col.] 25 cm001: 11397ISBN: 9783822840290Subject(s): Television advertising | Advertising campaignsDDC classification: 659.113 WIE
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.113 WIE (Browse shelf(Opens below)) | 1 | Available | 088632 | |||
| Book | MAIN LIBRARY Book | 659.113 WIE (Browse shelf(Opens below)) | 2 | Available | 094558 |
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| 659.113 SPR Ads to icons : how advertising succeeds in a multimedia age / | 659.113 TAS Epica 20 : book twenty Europe's best advertising / | 659.113 TAS Epica 21 : book twenty one Europe's best advertising / | 659.113 WIE Advertising now TV commercials / | 659.113 WIE Advertising now TV commercials / | 659.113 WIL This is advertising / | 659.13 ERI Photography in advertising / |
Enhanced descriptions from Syndetics:
As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
Includes index
Includes DVD
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