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Block 3: Responsible business marketing/ Anja Schaefer
Contributor(s): Schaefer,Anja [editor]
| Carrigan, MarylynSeries: The Open University, Business SchoolMilton Keynes: The Open University, 2011Description: 210 pages,; 30cmContent type: text Media type: unmediated Carrier type: volume001: 28434ISBN: 9781848735903Subject(s): Business | Ethics | MarketingDDC classification: 658.872 OPE
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.872 OPE (Browse shelf(Opens below)) | 1 | Available | 099152 |
Enhanced descriptions from Syndetics:
This book examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed from commercial marketers can be applied to the solution of social problems. The examples and case studies used throughout this book are derived from the research carried out by The Institute for Social Marketing, a collaboration between the Open University and the University of Stirling and which are presented in a recent textbook 'Social Marketing: Why Should the Devil have all the Best Tunes? by Gerard Hastings (2007). It is recommended that this book is purchased alongside 'Social Marketing: Why Should the Devil have all the Best Tunes? by Gerard Hastings (2007).
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