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One red paperclip : how an ordinary man achieved his dreams with the help of a simple office supply / Kyle MacDonald.

By: MacDonald, KyleLondon : Ebury, 2007Description: 320 p. : ill. ; 22 cmContent type: text Media type: unmediated Carrier type: volume 001: 28331ISBN: 9780091914523Subject(s): Electronic commerce | Business | Innovation | InventionsDDC classification: 381.142 MAC

Enhanced descriptions from Syndetics:

This might not surprise you, but this is a picture of a paperclip. It is red. This red paperclip is currently sitting on my desk next to my computer. I want to trade this paperclip with you for something bigger or better, maybe a pen, a spoon, or perhaps a boot. If you promise to make the trade I will come and visit you, wherever you are, to trade. So, if you have something bigger or better than a red paperclip, email me. Hope to trade with you soon! Kyle PS: I'm going to make a continuous chain of 'up trades' for bigger or better things until I get a house. Kyle MacDonald wanted his own house. The problem was he didn't have a job and he didn't have any money. Thinking back to his childhood he remembered the game he loved to play -- Bigger and Better. It was a way of trading your old stuff to get bigger and better new stuff. Legend had it, some people managed to trade an old biro for a brand new car! This got Kyle thinking. If that kind of entrepreneurial spirit could turn tiny objects into big ones, then why not try trading up to a house? And then he saw it. One red paperclip, sitting on his desk, holding the pages of his CV together, ready to go out into the world and help him find the job that would eventually get him a house. But that didn't sound nearly as much fun as trading. So he wrote an internet advert hoping to trade one red paperclip. Suddenly his inbox filled with responses. The trading had begun. Did he get the house? He certainly did a lot of trades and met a lot of interesting people. One small paperclip was the beginning of a great big adventure.

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