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Holistic Retail Design : Reshaping Shopping for the Digital Era

By: Philipp Teufel : Rainer ZimmermannAmsterdam : Frame Publishers : 2015Description: 399 Pages : 25cmContent type: text Media type: unmediated Carrier type: volume001: 28221ISBN: 9789491727658Subject(s): Design | Digital | Media | Holistic design | Retail | Innovation | Integrative ThinkingDDC classification: 741.60922 TEU
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 741.60922 TEU (Browse shelf(Opens below)) 1 Available 099103
Book MAIN LIBRARY Book PRINT 741.60922 TEU (Browse shelf(Opens below)) 2 Available 111411

Enhanced descriptions from Syndetics:

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.

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