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The fundamentals of illustration/ Lawrence Zeegen; Crush.

By: Zeegen, Lawrence [author]Contributor(s): Crush (Firm)Lausanne, Switzerland : London : AVA distributed by Thames & Hudson, 2005Description: 176 pages : illustrations (some col.) ; 23 cmContent type: text Media type: unmediated Carrier type: volume 001: 28208ISBN: 9782940373338Subject(s): Commercial art | Illustration | Ideas | Working methodsDDC classification: 741.6 ZEE
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 741.6 ZEE (Browse shelf(Opens below)) 1 Available 095838

Enhanced descriptions from Syndetics:

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.

Table of contents provided by Syndetics

  • 0 Introduction
  • Contents (p. 4)
  • How to Get the Most from this Book (p. 6)
  • Foreword (p. 8)
  • Introduction (p. 10)
  • 1 Communicating Ideas
  • The Blank Sheet of Paper (p. 18)
  • Why Ideas? (p. 20)
  • The Briefing (p. 24)
  • Investigation of the Subject Matter (p. 26)
  • Gathering Inspiration (p. 30)
  • Brainstorming (p. 34)
  • Explaining the Visual (p. 38)
  • Longevity (p. 44)
  • 2 The Medium is the Message
  • The Power of the Pencil (p. 50)
  • Material World (p. 55)
  • Art School Ethos (p. 60)
  • Illustration as a Discipline (p. 65)
  • A Demanding Life (p. 70)
  • Mixing Media (p. 72)
  • The Digital Divide (p. 74)
  • The New Wave of Illustrators (p. 80)
  • 3 From Outcomes to Outlets
  • The Overview (p. 86)
  • Editorial Illustration (p. 88)
  • Book Publishing (p. 92)
  • Fashion Illustration (p. 96)
  • Advertising Illustration (p. 100)
  • Music Industry Illustration (p. 106)
  • Graphic Design Studio Collaboration (p. 110)
  • Self-Initiated Illustration (p. 114)
  • 4 Making it Happen
  • Marketing the Product and The Art of Self-Promotion (p. 120)
  • Portfolios (p. 126)
  • The Website (p. 132)
  • Avenues for Self-Promotion (p. 136)
  • Illustration Agency Representation (p. 140)
  • Presentation Techniques (p. 145)
  • 5 Production
  • Essential Kit (p. 148)
  • Studio Set-Up (p. 154)
  • Resources and Reference (p. 157)
  • Production Tips (p. 162)
  • Legal Tips (p. 168)
  • 6 Conclusion
  • Contacts (p. 172)
  • Bibliography (p. 174)
  • Acknowledgements (p. 176)

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