Enhanced descriptions from Syndetics:

The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry. Readers new to radio understand how each job is best performed, and they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Stationdetails all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros. Going strong after 20 years, The Radio Stationis now in its seventh edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

Table of contents provided by Syndetics

• Preface (p. ix)
• Foreword to the Seventh Edition (p. xiii)
• What's New to This Edition of The Radio Station (p. xv)
• 1 State the Fifth Estate (p. 1)
• In the Air - Everywhere (p. 1)
• A Household Utility (p. 3)
• A Toll on Radio (p. 5)
• Birth of the Networks (p. 6)
• Conflict in the Air (p. 7)
• Rodio Prospers during the Depression (p. 7)
• Radio during World War II (p. 8)
• Television Appears (p. 9)
• A New Direction (p. 10)
• Radio Rocks and Roars (p. 10)
• FM's Ascent (p. 11)
• AM Stereo (p. 13)
• Noncommercial/Public Radio (p. 13)
• Proliferation and Frag-Out (p. 16)
• Profits in the Air (p. 17)
• Economics and Survival (p. 19)
• Consolidations, Downsizings, and Clusters (p. 21)
• Buying and Selling (p. 26)
• Digital and HD Radio Revolution (p. 28)
• Satellite and Cable Radio (p. 30)
• Internet Radio (p. 32)
• LPFM (Low-Power FM) (p. 33)
• Radio and Government Regulations (p. 34)
• Jobs and Equality in Radio (p. 40)
• Chapter Highlights (p. 43)
• Suggested Further Reading (p. 48)
• 2 Station Management (p. 53)
• Nature of the Business (p. 53)
• The Manager as Chief Collaborator (p. 55)
• What Makes a Manager? (p. 57)
• The Manager's Duties and Responsibilities (p. 60)
• Managing the Cluster (p. 65)
• Organizational Structure (p. 66)
• Human Resources (p. 70)
• Whom Do Managers Hire? (p. 71)
• The Manager and the Profit Motive (p. 72)
• The Manager and the Community (p. 74)
• The Manager and the Government (p. 75)
• The Public File (p. 77)
• The Manager and Unions (p. 77)
• The Manager and Industry Associations (p. 80)
• Buying or Building a Radio Station (p. 81)
• Chapter Highlights (p. 83)
• Suggested Further Reading (p. 85)
• Appendix Code of Federal Regulations Index (p. 87)
• 3 Programming (p. 92)
• Program Formats (p. 92)
• The Programmer (p. 106)
• The Program Director's Duties and Responsibilities (p. 108)
• Programming a Cluster Operation (p. 112)
• Satellite Radio Programming Department (p. 113)
• Elements of Programming (p. 113)
• Station Web Sites, Podcasts, and Blogs (p. 118)
• The Program Director and the Audience (p. 119)
• The Program Director and the Music (p. 121)
• The Program Director and the FCC (p. 126)
• The Program Director and Upper Management (p. 128)
• Chapter Highlights (p. 129)
• Suggested Further Reading (p. 139)
• Appendix A Station Owner Airchecks His Programming (p. 141)
• 4 Sales (p. 142)
• Commercialization: A Retrospective (p. 142)
• Selling Airtime (p. 143)
• Becoming an Account Executive (p. 144)
• The Sales Manager (p. 148)
• Radio Sales Tools (p. 150)
• Points of the Pitch (p. 154)
• Levels of Sales (p. 156)
• Spec Spots (p. 159)
• Objectives of the Buy (p. 160)
• Prospecting and List Building (p. 161)
• Planning the Sales Day (p. 163)
• Selling with and without Numbers (p. 164)
• Advertising Agencies (p. 165)
• Rep Companies (p. 167)
• Web Site and Podcast Selling (p. 168)
• Nontraditional Revenue (p. 169)
• Trade-Outs (p. 171)
• Chapter Highlights (p. 172)
• Suggested Further Reading (p. 175)
• Appendix A Station Owner Conveys His Sales Philosophy to His Manager (p. 177)
• 5 News (p. 178)
• News from the Start (p. 178)
• News and Today's Radio (p. 180)
• The Newsroom (p. 181)
• The All-News Station (p. 182)
• The Electronic Newsroom (p. 183)
• The News Director (p. 184)
• What Makes a Newsperson? (p. 186)
• Preparing the News Story (p. 189)
• Organizing the Newscast (p. 190)
• Wire and Internet Services (p. 192)
• Radio Network News (p. 192)
• Radio Sportscasts (p. 193)
• Radio News and the FCC (p. 196)
• News Ethics (p. 196)
• Traffic Reports (p. 197)
• News in Music Radio (p. 197)
• Chapter Highlights (p. 200)
• Suggested Further Reading (p. 201)
• 6 Research (p. 203)
• Who Is Listening? (p. 203)
• The Ratings and Survey Services (p. 204)
• Qualitative and Quantitative Data (p. 211)
• Portable People Meter (PPM) (p. 212)
• In-House Research Techniques (p. 215)
• Research Deficits (p. 217)
• How Agencies Buy Radio (p. 220)
• Careers in Research (p. 220)
• The Future of Research in Radio (p. 221)
• Chapter Highlights (p. 225)
• Suggested Further Reading (p. 229)
• Appendix 6A RAB's Radio Research Glossary (p. 231)
• Appendix 6B Arbitron's Glossary of Terms (p. 235)
• Appendix 6C Direct Marketing Results Rely on Research Data to Present Its Marketing Goals. Courtesy DMR (p. 239)
• 7 Promotion (p. 243)
• Past and Purpose (p. 243)
• Promotions -Practical and Bizarre (p. 244)
• The Promotion Director's/Manager's Job (p. 247)
• Whom Promotion Directors Hire (p. 249)
• Types of Promotions (p. 249)
• Sales Promotion (p. 255)
• Research and Planning (p. 255)
• Budgeting Promotions (p. 258)
• Promotions and the FCC (p. 261)
• Broadcast Promotion and Marketing Executives (p. 263)
• Chapter Highlights (p. 263)
• Suggested Further Reading (p. 265)
• 8 Traffic and Billing (p. 266)
• The Air Supply (p. 266)
• The Traffic Manager (p. 266)
• The Traffic Manager's Credentials (p. 268)
• Directing Traffic (p. 268)
• Traffic in Clusters (p. 270)
• Billing (p. 272)
• The FCC and Traffic (p. 273)
• Chapter Highlights (p. 279)
• Suggested Further Reading (p. 280)
• Appendix A Traffic Manager's Account (p. 281)
• 9 Production (p. 282)
• A Spot Retrospective (p. 282)
• Formatted Spots (p. 283)
• The Production Room (p. 284)
• The Studios (p. 285)
• Editing (p. 297)
• Copywriting (p. 297)
• Announcing Tips (p. 300)
• Voice-Tracking (p. 302)
• The Sound Library (p. 302)
• Chapter Highlights (p. 305)
• Suggested Further Reading (p. 307)
• 10 Engineering (p. 309)
• Pioneer Engineers (p. 309)
• Radio Technology (p. 310)
• AM/FM (p. 310)
• Satellite and Internet Radio (p. 314)
• Digital Audio Broadcasting (HD Radio) (p. 315)
• Smart Receivers (p. 317)
• Becoming an Engineer (p. 318)
• The Engineer's Duties (p. 319)
• Station Log (p. 321)
• The Emergency Alert System (p. 324)
• Automation (p. 327)
• Posting Licenses and Permits (p. 330)
• Chapter Highlights (p. 331)
• Suggested Further Reading (p. 334)
• Appendix Federal Communications Commission (p. 335)
• 11 Consultants and Syndicators (p. 339)
• Radio Aid (p. 339)
• Consultant Services (p. 342)
• Consultant Qualifications (p. 345)
• Consultants: Pros and Cons (p. 346)
• Program Suppliers (p. 348)
• Syndicator Services (p. 350)
• Hardware Requirements and Quality (p. 353)
• Chapter Highlights (p. 355)
• Suggested Further Reading (p. 356)
• Appendix A Station Critique (p. 357)
• Appendix B Network Radio/Syndication (p. 360)
• Appendix C Syndication (p. 362)
• Appendix D Syndication (p. 363)
• Glossary (p. 364)
• Index (p. 37)