Details for: New signage design : connecting people & spaces / › Ravensbourne University Library catalog

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New signage design : connecting people & spaces / edited by Wang Shaoqiang.

Barcelona : Promopress, 2015Description: 232 p. illustrations (black and white, and colour); 29 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 27582ISBN: 9788415967279Subject(s): Signs and signboards | Wayfinding | Graphic arts | Signs | InfographicsDDC classification: 741.6

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	741.6 SHA (Browse shelf(Opens below))	1	Available	REFERENCE ONLY		100144

Enhanced descriptions from Syndetics:

The proliferation of public places and spaces has created a shared environment which increasingly interacts with people living or passing through them. In such a context, signage design has become a decisive element when connecting spaces and people, going beyond orientation skills in order to create a deeper sensorial experience, which this book reflects in great detail.

Excerpt provided by Syndetics

Solving wayfinding and sign design problems while creating brand expressions in the built environment requires an approach that is very methodical and painstaking, full of the detail that may go unnoticed in the final result.... Many designers and architects produce environments that make you catch your breath because of their visual charms when you first see them - they can look cool - for a while, but living in them, working in them, looking at them everyday becomes another matter. We have to be sure that everything works as well if not better than intended. This means working with human behavior, to ensure that orientation and information design is mainly noticed subconsciously - giving people a sense of security that they are heading in the right direction. The aim is for them to feel that they are going the right way - saying in effect 'This way please', without them noticing. From the foreword by Lucy Holmes, creative director and co-Principal of London-based Holmes Wood Company Excerpted from New Signage Design: Connecting People and Spaces All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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