Enhanced descriptions from Syndetics:

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies--from electronic publications and websites to videos and mobile devices--this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Reviews provided by Syndetics

CHOICE Review

New books about typography invariably feature a section or a chapter on type for websites, e-books, and mobile apps. This long-overdue book is the first to bring depth and breadth to the subject. As expected, when a researcher as respected as Lupton approaches the topic, the book is authoritative, informative, and accessible to everyone. Type on screen has been around for decades now, with academic discussions, visual explorations, and new fonts. Nevertheless, most books on typography remain cemented to the world of letterpress. This is, for the first time, a beautiful, thorough introduction to the newer world of typography, but one that does not break from the past. Rather, it makes frequent reference to the work of past masters and their contributions: typographers who place type on screen are confronting, in most cases, the same visual problems as their predecessors. The book begins by discussing many of the new screen fonts. Contributors then present lucid, beautifully designed pages exploring the building blocks and opportunities of all typography. Readers will find the expected: fonts, type size, spacing values, the grid, hierarchy, wayfinding, information graphics, logotypes, and much more. And they will find the new: screen size, orbital content, wireframes, programming languages, interfaces, scalability, and animation code. This superb introductory work is lucid, comprehensive, and fun. Every library should purchase a copy of this inexpensive, indispensable book. --Ronald M. Labuz, Mohawk Valley Community College