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Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov, Rachna Joshi Nair.
By: Pinkhasov, Misha [author.]
Contributor(s): Nair, Rachna Joshi [author.]Basingstoke : Palgrave Macmillan, [2014]Description: (viii, 228 pages) : illustrations (black and white)Content type: text Media type: unmediated Carrier type: volume001: 27519ISBN: 9781137395566Subject(s): Luxury goods industry | Luxuries | Brand name productsDDC classification: 338.47 PIN
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 338.47 PIN (Browse shelf(Opens below)) | 1 | Available | 111250 |
Enhanced descriptions from Syndetics:
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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