Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg.
Publisher: Basingstoke : Palgrave Macmillan, 2003Description: xxi, 179 p. : ill. ; 25 cm001: 27443ISBN: 1403905193 (hbk.) :; 9781403905192 (hbk.) :Subject(s): Advertising -- Brand name products | Music in advertisingDDC classification: 659.14 JAC LOC classification: HF6161.B4 | J3 2003| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.14 JAC (Browse shelf(Opens below)) | 1 | Available | 100113 |
Enhanced descriptions from Syndetics:
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Includes index.
Includes bibliographical references (p. 173-174) and index.
Table of contents provided by Syndetics
- Introduction
- New New Thing
- Brand Experience
- Sonic Expressions
- Environment
- Multimedia
- Sound Only
- Music
- Voice
- Ambience
- Internal Communications
- Managing the Creative Process
- Business Ethics
- Deep and Memorable Relationships
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