Social media in sport and marketing / Timothy Newman
Arizona : Holcomb Hathaway, 2013Description: 202 pages : illustrations (b&w) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 27402ISBN: 9781934432785Subject(s): Sport | Football | MarketingDDC classification: 302.231 NEWItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 302.231 NEW (Browse shelf(Opens below)) | 1 | Available | 111267 |
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302.231 LOV Social media abyss : critical internet cultures and the force of negation / | 302.231 MCS Digital advertising / | 302.231 MOR To save everything, click here : technology, solutionism, and the urge to fix problems that don't exist / | 302.231 NEW Social media in sport and marketing / | 302.231 NOA Media and digital management / | 302.231 SAN How social media is changing sports: It's a whole new ball-game / | 302.231 SOC The social media reader / |
Enhanced descriptions from Syndetics:
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."
Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.
The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
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