Enhanced descriptions from Syndetics:

Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale or establish their own online or traditional store. Our experts take them step by step from creating a business plan, to setting up a home workshop and office, exploring the market, managing finances, publicizing and advertising the business and much more. Industry professionals and practicing home-based business owners provide unique insights, tips and tricks to ensure success. This step-by-step guide gives aspiring entrepreneurs everything they need to know to turn their passion for fashion into a successful business.

Table of contents provided by Syndetics

• Preface (p. xiii)
• Chapter 1 Accessorize for Success (p. 1)
• All that Glitters (p. 2)
• Entree to the Industry (p. 3)
• Prospective Clients (p. 5)
• Through the Ages (p. 6)
• Jewelry and Belts (p. 6)
• Hats and Scarves (p. 7)
• Handbags (p. 8)
• Earnings Potential (p. 9)
• Meet the Entrepreneurs (p. 10)
• Chapter 2 Handcrafted Jewelry Business (p. 13)
• A Day in the Life (p. 15)
• Tools of the Trade (p. 17)
• Competition (p. 20)
• Setting Prices (p. 21)
• Startup Expenses (p. 23)
• Chapter 3 Handbag Business (p. 27)
• A Day in the Life (p. 28)
• In the Bag (p. 31)
• Tools of the Trade (p. 31)
• Selling Wholesale (p. 33)
• Competition (p. 34)
• Setting Prices (p. 35)
• Startup Costs (p. 36)
• Chapter 4 Belt, Scarf, and Hat Businesses (p. 39)
• A Day in the Life (p. 40)
• Types of Products (p. 41)
• Belts (p. 41)
• Scarves (p. 42)
• Hats (p. 43)
• Tools and Supplies (p. 44)
• Manufacturing Your Products (p. 44)
• Selling Your Signature Fashion Goodies (p. 46)
• Competition (p. 47)
• Setting Prices (p. 48)
• Startup Expenses (p. 49)
• Chapter 5 Market Sense (p. 53)
• Defining Your Audience (p. 54)
• Location, Location, Location (p. 55)
• Conducting Market Research (p. 56)
• Writing a Mission Statement (p. 58)
• Chapter 6 Fashioning Your Business (p. 61)
• Legal Lingo (p. 62)
• Sole Proprietorship (p. 62)
• Partnership (p. 62)
• Corporations (p. 63)
• Limited Liability Company (p. 63)
• Naming the Business (p. 64)
• Make It Official (p. 65)
• In the Zone (p. 66)
• Road Map to Success (p. 66)
• Chapter 7 Calling in the Professionals (p. 73)
• Legal Liaison (p. 74)
• Capital Help (p. 76)
• Super-Computer Consultant (p. 76)
• The Great Protector (p. 77)
• Chapter 8 Fashion Central: Your Home Office (p. 81)
• A Place to Call Your Own (p. 82)
• Tools of the Trade (p. 83)
• Office Equipment (p. 83)
• Personal Computer (p. 84)
• Software (p. 85)
• Phones and Answering Machines (p. 85)
• Cellular Phone (p. 86)
• Copy Machine (p. 87)
• Postal Scales and Meters (p. 87)
• Point-of-Sale Equipment (p. 88)
• Office Supplies (p. 88)
• Commercial Mailbox (p. 89)
• The Moment of Truth (p. 90)
• Chapter 9 Going to the Source (p. 93)
• Accessory Supply Sources (p. 94)
• Ready-Made (p. 95)
• Make Your Own (p. 96)
• From Idea to Product (p. 98)
• Adventures in Customs Land (p. 101)
• UPC Codes (p. 102)
• Chapter 10 Sale Away (p. 103)
• Ways to Make a Sale (p. 104)
• Craft Shows and Craft Malls (p. 105)
• Street Festivals and Art Fairs (p. 105)
• Vendor Carts (p. 106)
• Wholesale (p. 106)
• Department Stores (p. 107)
• Boutiques and Gift Stores (p. 108)
• Consignment (p. 109)
• Trade Shows (p. 109)
• Sales Representative (p. 110)
• Website (p. 111)
• Other Online Opportunities (p. 112)
• Your Own Store (p. 112)
• Shop Talk (p. 113)
• Leasing Basics (p. 113)
• Fees and Signage (p. 115)
• Store Layout (p. 116)
• Other Retail Sales Strategies (p. 117)
• Fulfilling Orders (p. 119)
• Chapter 11 Friends of Fashion: Your Employees (p. 123)
• Finding Good Help (p. 124)
• Screening and Hiring Procedures (p. 125)
• Setting Wages (p. 126)
• Benefits (p. 127)
• Taxes (p. 127)
• Independent Contractors (p. 128)
• Chapter 12 Professional Development (p. 131)
• Fashion Industry Associations (p. 132)
• Industry Websites of Interest (p. 133)
• Trade/Project Publications (p. 134)
• Consumer Publications (p. 136)
• Broadcast/Streaming Resources (p. 136)
• Education (p. 136)
• Chapter 13 Advertising Fashion Splash and Dash (p. 139)
• Your Marketing Plan (p. 140)
• SWOT Analysis (p. 141)
• Advertising Strategies (p. 144)
• Line Sheets (p. 144)
• Print Ads (p. 145)
• Yellow Pages/www.yellowpages.com (p. 146)
• Word-of-Mouth Advertising (p. 147)
• Promote Yourself (p. 148)
• Chapter 14 Your Place in Cyberspace (p. 153)
• Getting Started (p. 154)
• Creating Content (p. 154)
• Organizing the Site (p. 156)
• Naming Rights (p. 160)
• Hosting Your Cyber Space (p. 161)
• Keywords (p. 162)
• Pay-Per-Click (p. 162)
• Virtual Shopping (p. 163)
• Chapter 15 The Power of the Press (p. 165)
• News Releases (p. 166)
• Writing the Release (p. 168)
• Sending the Release (p. 168)
• Calling All Editors (p. 170)
• Press Kits (p. 170)
• Product Placement (p. 172)
• Wholesale Tradeshows (p. 173)
• Networking (p. 174)
• Chapter 16 Finances for Fashionistas (p. 177)
• Income and Operating Expenses (p. 178)
• Mortgage/Rent (p. 178)
• Phone Charges (p. 183)
• Toll-Free Number (p. 184)
• Office Supplies (p. 184)
• Postage/Shipping (p. 185)
• Wages (p. 185)
• Taxes (p. 186)
• Accounting Services (p. 187)
• Legal Services (p. 188)
• Insurance (p. 189)
• Internet Service Fees (p. 189)
• Merchant Account (p. 190)
• Inventory (p. 191)
• Production Costs (p. 191)
• Packaging (p. 192)
• Advertising (p. 194)
• Travel (p. 194)
• Transportation/Maintenance (p. 195)
• Membership Dues (p. 195)
• Miscellaneous (p. 195)
• Receivables (p. 195)
• Turnover (p. 196)
• Marketing/Customer Acquisition (p. 196)
• Finding Financial Resources (p. 197)
• Small Bank USA (p. 197)
• Small-Business Line of Credit (p. 197)
• Outside Investors (p. 197)
• The Bottom Line (p. 199)
• Chapter 17 Finishing Touches (p. 201)
• Factors that Hinder Success (p. 202)
• Life Lessons (p. 203)
• The Final Analysis (p. 204)
• Appendix: Fashion Accessories Resources (p. 207)
• Accessories (p. 207)
• Art and Craft Show Listings (p. 207)
• Attorney Referrals and Information (p. 207)
• Blogs (p. 208)
• Books (p. 208)
• Business Software (p. 208)
• Demographic Information (p. 208)
• Design Software (p. 208)
• Employee and Supplier Issues (p. 209)
• Fashion Accessories Business Owners (p. 209)
• Fashion Industry Organizations (p. 209)
• Intellectual Property Protection (p. 209)
• Manufacturers Information (p. 209)
• Merchandise Marts (p. 209)
• Merchant Accounts (p. 210)
• Credit Card Processing Services, Mobile (p. 211)
• Office Equipment (Phones) (p. 211)
• Office Supplies, Forms, and Stationery (p. 211)
• Online Craft Sale Sites (p. 211)
• Online Postage (p. 211)
• Packaging Resources (Jewelry) (p. 211)
• Printing Resources (p. 211)
• Publications (p. 212)
• Small Business Development/Entrepreneurship Organizations (p. 212)
• Tax Advice, Help, and Software (p. 212)
• Trade Shows (p. 213)
• Trade Show Displays (p. 213)
• Web Hosting/Domain Names (p. 213)
• Wholesale Product Directories (p. 213)
• Glossary (p. 215)
• Index (p. 221)