Details for: Guerrilla marketing remix / › Ravensbourne University Library catalog

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Guerrilla marketing remix / Jay Conrad Levinson and Jeannie Levinson.

Contributor(s): Levinson, Jeannie [author]

Publisher: Irvine : Entrepreneur Press Copyright date: ©2011Description: vii, 464 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volume001: 27179ISBN: 9781599184227Other title: The best of guerrilla marketingSubject(s): Marketing | Marketing -- PlanningDDC classification: 658.8 LEV

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	658.8 LEV (Browse shelf(Opens below))	1	Available		111059

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Previous	658.8 KOT Principles of marketing.	658.8 LAN Essentials of Marketing	658.8 LEV Guerrilla marketing : put your advertising on steroids! This is barely legal ... but you can still get away with it! /	658.8 LEV Guerrilla marketing remix /	658.8 LOC Gonzo marketing : winning through worst practices /	658.8 MAC Flock and flow : predicting and managing change in a dynamic marketplace /	658.8 MAJ The essence of marketing /	Next

Enhanced descriptions from Syndetics:

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing--a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more--ultimately, making more money, while spending less.

Table of contents provided by Syndetics

Forword (p. vii)
Part 1 Insight Into Guerrilla Marketing
Chapter 1 What Marketing Really is (p. 3)
Chapter 2 What Marketing is not (p. 10)
Chapter 3 The Birth of Guerrilla Marketing (p. 18)
Chapter 4 The Spread of Guerrilla Marketing (p. 24)
Chapter 5 The Simplicity of Guerrilla Marketing (p. 32)
Chapter 6 The Monumental Secrets of Guerrilla Marketing (p. 38)
Chapter 7 The Guerrilla Marketing Strategy (p. 61)
Chapter 8 Guerrilla Marketing to the Unconscious Mind (p. 68)
Chapter 9 The Guerrilla Marketing Weapons (p. 77)
Chapter 10 Guerrilla Advertising (p. 85)
Chapter 11 Guerrilla Marketing in the Social Media (p. 104)
Chapter 12 Guerrilla Marketing with Memes (p. 116)
Chapter 13 Achieving Guerrilla Marketing Excellence (p. 120)
Chapter 14 Guerrilla Marketing Yourself (p. 131)
Chapter 15 The Guerrilla Entrepreneur (p. 140)
Part 2 Guerrilla Wisdom from Guerrilla Co-Authors
Chapter 16 The Guerrilla Marketing Handbook (p. 161)
Chapter 17 Guerrilla Relating (p. 168)
Chapter 18 Guerrilla Deal-Making (p. 173)
Chapter 19 Guerrilla Publicity (p. 181)
Chapter 20 Guerrilla Writing Tips (p. 189)
Chapter 21 Guerrilla Copywriting Tips (p. 196)
Chapter 22 Guerrilla Marketing for Job Hunters 2.0 (p. 203)
Chapter 23 Guerrilla Research (p. 208)
Chapter 24 Guerrilla Marketing on the Internet (p. 217)
Chapter 25 Guerrilla Social Media Marketing (p. 235)
Chapter 26 Guerrilla Marketing Goes Green (p. 245)
Chapter 27 Guerrilla Marketing for Nonprofits (p. 250)
Chapter 28 Guerrilla Marketing Meets Karate Master (p. 259)
Chapter 29 Guerrilla Marketing in 30 Days (p. 269)
Chapter 30 Guerrilla Profits (p. 277)
Chapter 31 Guerrilla Marketing to Women (p. 284)
Chapter 32 Guerrilla Rainmaking (p. 292)
Chapter 33 Guerrilla Wealth (p. 299)
Chapter 34 Guerrilla Marketing For Financial Planners (p. 307)
Chapter 35 Guerrilla Saving (p. 312)
Chapter 36 Guerrilla Breakthrough Strategies (p. 320)
Chapter 37 Guerrilla Multilevel Marketing (p. 328)
Chapter 38 Guerrilla Networking (p. 337)
Chapter 39 Guerrilla Public Speaking (p. 349)
Chapter 40 Guerrilla Marketing For Writers (p. 353)
Chapter 41 Guerrilla Business Secrets (p. 357)
Chapter 42 Guerrilla Marketing And The Human Ego (p. 360)
Chapter 43 Guerrilla Canvassing (p. 363)
Chapter 44 Guerrilla Selling (p. 374)
Chapter 45 Guerrilla Negotiating (p. 389)
Chapter 46 Guerrilla Marketing For Franchisees (p. 403)
Chapter 47 Guerrilla Marketing On The Front Lines (p. 415)
About The Authors And Co-Authors (p. 428)
Index (p. 456)

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