Do purpose : why brands with a purpose do better and matter more / David Hieatt.
By: Hieatt, David [author.]
Publisher: [Cardigan] : Do Book Co., 2014Description: 158 pages : illustrations (black and white) ; 18 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 27163ISBN: 190797413X (pbk.) :; 9781907974137 (pbk.) :Subject(s): Branding (Marketing) | Success in businessDDC classification: 658.827
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.827 HIE (Browse shelf(Opens below)) | 1 | Checked out | 05/05/2023 | 100032 |
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Enhanced descriptions from Syndetics:
The most important brands in the world make us feel something
They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose , David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
Includes bibliographical references.
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