Burn your portfolio : stuff they don't teach you in design school, but should / Michael Janda.
Publisher: Berkeley, California : New Riders, 2013Description: xxii, 375 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volume001: 27123ISBN: 0321918681 (paperback) :; 9780321918680 (paperback) :Subject(s): Graphic arts -- Vocational guidanceDDC classification: 741.6023 LOC classification: NC590 | .B87 2013Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 741.6023 JAN (Browse shelf(Opens below)) | 1 | Available | 100016 |
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Enhanced descriptions from Syndetics:
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.
Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.
Table of contents provided by Syndetics
- Section 1 Human Engineering
- 1 The Big Fat Secret
- 2 The Extra Mile
- 3 Soak Up Advice
- 4 You Are Not Your Work
- 5 Be Nice to Everyone
- 6 Drama Is for Soap Operas
- 7 No More Flying Solo
- 8 Gripes Go Up
- 9 The Stress Bucket
- 10 Two Types of Grandpas
- 11 Be a Wall Painter
- 12 Every Position Can Be Electrifying
- 13 Lead or Be Led
- 14 Half the Victory
- 15 The Value of Downtime
- 16 I'm Not a Writer
- 17 Toot Your Own Horn
- 18 Don't Work in a Vacuum
- 19 The Graphic Design Megazord
- 20 Live as a Team, Die as a Team
- 21 Everyone Does Something Better Than You
- 22 You Are Responsible for Your Own Time
- Section 2 Art Smarts
- 23 OCD Is an Attribute
- 24 Polishing Turds
- 25 Hairy Moles
- 26 This Is Not Verbatimville
- 27 Shock and Awe
- 28 Art Is Meant to Be Framed
- 29 It Is Never Too Late for a Better Idea
- 30 Filler Failures
- 31 A River Runs Through It
- 32 Comps or Comprehensive?
- 33 Design Like the Wind
- 34 Type Fast
- 35 How to Eat an Elephant
- 36 The Venus Initiative
- 37 Process-a-Palooza
- 38 Hiking Your Way to Successful Projects
- 39 Solving End-of-Day Rush
- 40 Why Projects Blow Up
- 41 The Lo-Fi PDA
- 42 Bring Out Your Dead
- 43 Shake the Bushes or Get Bit
- 44 Red Flags and Extinguishers
- 45 Brainstorms Are 90 Percent Bad Ideas
- 46 The Communal Brain
- Section 3 Two Ears, One Mouth
- 47 The Ultimate Email Formula
- 48 Beware the Red Dot
- 49 Email Black Holes
- 50 Even the Lone Ranger Had Tonto
- 51 Canned Communication
- 52 Tin Can Phones
- 53 Vicious Vernacular
- 54 An Army of Support
- 55 Friendly Updates
- 56 Deadline Ballet
- 57 Big Brother
- 58 The Domino Effect
- 59 Avoid the W.W.W.
- 60 Be Afraid to Click 'Send'
- 61 The Tragedy of Time Zones
- Section 4 Happy Head Honchos
- 62 Designers Are from Mars, Clients Are from Venus
- 63 Let Your Client Leave Their Mark
- 64 'Forgiveness' Points
- 65 Let Your Client Be the 800-Pound Gorilla
- 66 Do Your Genealogy
- 67 Never Give Your Client Homework
- 68 Assume That People Are Clueless
- 69 Long-Term Relationship Value vs. Single Transaction Profit
- 70 Oddities at the Start Mean Oddities at the End
- 71 Don't Be the Desperate Girlfriend
- 72 Stand in Manure, Smell Like Manure
- 73 Never Fire a Client?
- 74 'We Decided to Go Another Direction' Means 'You Suck'
- 75 There Are Such Things as Stupid Questions
- 76 You Can't Get Mad at Math
- 77 You Have 65 Seconds to Land a Job
- 78 How to Ask for a Raise Without Asking for a Raise
- Section 5 Mind Your Business
- 79 Do What You Love; the Money Will Follow
- 80 A Business That Looks Orderly
- 81 Making Cents of It All
- 82 How to Calculate a Burn Rate
- 83 The Fixed-Bid Pricing Dartboard
- 84 Beware of Line-Item Pricing
- 85 'No Charge' Doesn't Mean 'Free'
- 86 How to Flush Out a Budget
- 87 Twenty-Piece Chicken McNuggets
- 88 Nonprofits for Non-Profit
- 89 The Code of Fair Practice
- 90 Contractual Mumbo Jumbo
- 91 'Etcetera' Has No Business in Your Business
- 92 You Don't Have to Sign Off on This
- 93 B.A.M. Lists
- 94 One Line That Changed Everything about Collections
- 95 A Business Is an Organism That Wants to Die
- 96 If I've Got a Dollar, You've Got a Dollar, but No Partners
- 97 If You Want to Win the Game, You Have to Know the Score
- 98 There Is No Such Thing as a 'Meet and Greet'
- 99 How to Make a Capabilities Presentation
- 100 Floods Happen
- 101 Flexibility, Not Freedom
- 102 Never Do Undocumented Work
- 103 Next Worry Date
- 104 Nickels and Dimes Are for Lemonade Stands
- 105 Only Terrorists Like Hostage Situations
- 106 Oh Where, Oh Where Has My $100k Gone? Oh Where, Oh Where Can It Be?
- 107 Don't Do Anything You Can Pay Someone $10 Per Hour to Do
- 108 'Skin in the Game' Usually Means 'Free'
- 109 Three-Month 'Lifetime' Guarantee
- 110 'Being Your Own Boss' Whatever That Means
- 111 How to Bite the Bullet
Reviews provided by Syndetics
CHOICE Review
In Burn Your Portfolio, Janda, a graphic designer with over 16 years of experience in the field and many high-profile clients, offers practical advice on how to work and succeed in a creative career. The author uses humor and a clear, straightforward writing style to communicate the kinds of real-world experience that contribute to success as a graphic designer. Topics covered include teamwork, stress management, interpersonal skills, work ethics, project management, working with clients, professional development, and basic business skills that typically are not integrated into traditional design school curricula. The broad topics are organized into short chapters that focus on a key component of the topic. The author illustrates the lesson of each chapter with brief anecdotes from his own professional experience to demonstrate the important role that practical work and business skills play in the creative professions--"the stuff they don't teach you in design school, but should." This useful guide to professional practice will be especially appealing to design students and new professionals eager to establish themselves in the graphic design industry. Summing Up: Recommended. Lower-division undergraduates through professionals/practitioners. C. B. Cannon Savannah College of Art and DesignThere are no comments on this title.