Visual merchandising and display / Martin M. Pegler.
By: Pegler, Martin M
Publisher: New York : Fairchild Books, c2012Edition: 6th edDescription: xv, 416 p. : ill. ; 28 cm001: 26912ISBN: 1609010841 (pbk.) :; 9781609010843 (pbk.) :Subject(s): Display of merchandiseDDC classification: 659.157 LOC classification: HF5845 | .P364 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.157 PEG (Browse shelf(Opens below)) | 1 | Available | 099816 |
Enhanced descriptions from Syndetics:
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft--from classic techniques to the most avant-garde developments, Visual Merchandising and Display , 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
Includes bibliographical references and index.
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