Concept to consumer / Virginia Grose.
Series: Basics fashion management ; 01Publisher: Switzerland : London : AVA Pub. SA ; Distributed by Thames & Hudson, c2012Description: 176 p. : ill. (some col.), col. maps ; 23 cm001: 26887ISBN: 2940411840 (pbk.); 9782940411849 (pbk.)Subject(s): Fashion merchandisingDDC classification: 338.4774692Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 338.4774 GRO (Browse shelf(Opens below)) | 1 | Available | 099794 |
Enhanced descriptions from Syndetics:
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Includes bibliographical references and index.
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