Fashion buying / Helen Goworek.
By: Goworek, Helen
Publisher: Oxford : Blackwell, 2007Edition: 2nd edDescription: ix, 190 p. : ill. ; 25 cm001: 26886ISBN: 1405149922 (pbk.) :; 9781405149921 (pbk.) :Subject(s): Fashion merchandising -- Vocational guidance | Purchasing -- Vocational guidance | Clothing trade -- Vocational guidanceDDC classification: 391.00687 LOC classification: HD9940.A2
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 391.0068 GOW (Browse shelf(Opens below)) | 1 | Available | 099795 |
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| 391.0028 PAR Mannequins | 391.0068 BOH Fashion marketing | 391.0068 BOH Fashion marketing | 391.0068 GOW Fashion buying / | 391.00688 JAB Fashion directors: what they do and how to be one | 391.00688 MAL The style engine : Spectacle, identity, design and business: how the fashion industry uses style to create wealth / | 391.00688 TUN Fashion brands : branding style from Armani to Zara / |
Enhanced descriptions from Syndetics:
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction
- The role of the fashion buyer
- The buying cycle
- Predicting fashion trends
- Range planning
- Fabric sourcing
- Garment sourcing
- Buying for retail fashion multiples
- Mail order fashion buying
- Buying branded fashion merchandise
- Fashion marketing for buyers
- Careers in fashion buying
- Bibliography and Further Reading
- Glossary of fashion buying terms
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