The animation business handbook / by Karen Raugust
Publisher: New York : St. Martin's, 2004Description: 367 p.; 24 cm001: 11215ISBN: 0312284284Subject(s): Budgeting | Motion picture industry | Animation | Marketing | Business management | CartoonsDDC classification: 778.5347 RAUItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 778.5347 RAU (Browse shelf(Opens below)) | 1 | Available | 082126 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
778.5347 PIN Animation 101 / | 778.5347 POL The teachers' animation toolkit / | 778.5347 PUR Stop-motion / | 778.5347 RAU The animation business handbook / | 778.5347 RAU The animation business handbook / | 778.5347 REI Nine old men : the flipbooks ; Woolie Reitherman / | 778.5347 ROB Character animation in 3D / |
Enhanced descriptions from Syndetics:
Today, animation is more prevalent than ever in television, films, videogames, and the Internet. Karen Raugust created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: Distribution, sales, and marketing methods; Financing, budgeting, costs, and revenue opportunities; The creation of ancillary entertainment and merchandise; Animation in international markets. The Animation Business Handbook is the essential reference for anyone in or considering entering the animation industry.
Includes index
Excerpt provided by Syndetics
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