Enhanced descriptions from Syndetics:

Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society.

MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media′s relation to behavior, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.

Table of contents provided by Syndetics

• Part 1 Placing The Media
• Media in Context
• Narratives of Media History
• Media People and Organizations
• Media and Money
• Part 2 Making Sense Of The Media
• Meaning
• The Interpretation of Meaning
• Ideology
• Part 3 The Power Of The Media
• Producing Identities
• Consuming the Media
• Media and Behavior
• Debates over Media Effects
• Part 4 Media And Public Life
• Media and Politics
• The Media and the Public
• Normative Theories of the Media
• Media Globalization