Inside luxury : the growth and future of the luxury industry : a view from the top / Maria Eugenia Giron.
By: Giron, Maria Eugenia [author]
Publisher: London : LID, 2010Copyright date: ©2010Description: 232 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume001: 26635ISBN: 1907794093 (cased) :; 9781907794094 (cased) :Subject(s): Luxury goods industry | Luxuries | Luxuries -- MarketingDDC classification: 338.47
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 338.47 GIR (Browse shelf(Opens below)) | 1 | Available | 099725 | |||
| Book | MAIN LIBRARY Book | 338.47 GIR (Browse shelf(Opens below)) | 2 | Available | 111251 | |||
| Book | MAIN LIBRARY Book | 338.47 GIR (Browse shelf(Opens below)) | 3 | Checked out | 22/11/2022 | 100538 |
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Enhanced descriptions from Syndetics:
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.
Includes bibliographical references.
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