Enhanced descriptions from Syndetics:

With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.

Table of contents provided by Syndetics

• The Changing Role of Corporate Media
• The Key Players
• Media Groups in the Corporate World
• A Production Overview
• Production People
• The Script
• The Program Needs Analysis
• The Content Outline
• The Creative Concept
• The Treatment
• Script Terminology
• Dialogue and Narration
• Structure and Transitions
• A Screenplay Format Script
• Preproduction
• Production Formats, Equipment, and Shooting Styles
• A Day on Location and a Day in the Studio
• Audio Production
• The Director's Role
• Human Aesthetics
• Audiovisual Aesthetics
• Technical Aesthetics
• General Aesthetics
• People Skills
• Judgment Skills
• A Postproduction Overview
• The Traditional Offline and Online Edit
• Nonlinear Editing
• Audio Sweetening
• Why Evaluate
• The Future of Corporate Media
• Glossary