Marks of excellence : the history and taxonomy of trademarks / by Per Mollerup.
By: Mollerup, Per
Publisher: London : Phaidon, 1998Description: 240p. ill.[chiefly col.]; 30 cm001: 11181ISBN: 9780714838380; 0714838381Subject(s): Corporate image | Trademarks | LogosDDC classification: 659.134 MOL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 MOL (Browse shelf(Opens below)) | 1 | Available | 082072 | |||
| Book | MAIN LIBRARY Book | 659.134 MOL (Browse shelf(Opens below)) | 2 | Available | 082075 |
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Enhanced descriptions from Syndetics:
This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
Includes bibliography, acknowledgements, index
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