Enhanced descriptions from Syndetics:

Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective . Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

DISCOVER HOW TO:

* Choose today's best social media tools for your personal goals

* Build an authentic storyline and online identity that gets you the right opportunities

* Make the most of Facebook, LinkedIn, and Twitter--and leverage new platforms like Pinterest and Google+

* Build connections and prove expertise by sharing video on YouTube and Vimeo

* Find yourself on search engines and then optimize your personal online presence

* Promote your events, accomplishments, victories...and even defeats and lessons learned

* Integrate online and offline networking to get more from both

* Reach people with hiring authority and budgets on LinkedIn

* Use Twitter to share the ideas and passions that make you uniquely valuable

* Avoid "killer" social networking mistakes

* Leverage your online expert status to become a published author or public speaker

* Measure the success of your social media branding

* Get new projects or jobs through your online friends and followers

Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Table of contents provided by Syndetics

• I Why Do I Care About Self-Promotion? (p. 1)
• 1 Welcome to the Party (p. 3)
• What Is Self-Promotion? (p. 5)
• Why Is Self-Promotion Important? (p. 5)
• What Self-Promotion Is Not (p. 6)
• What Can Self-Promotion Do for You and Your Career? (p. 6)
• Personal Branding (p. 6)
• What Is Personal Branding? (p. 7)
• Go Brand Yourself (p. 7)
• How to Build Your Brand (p. 8)
• The Five Universal Objectives of Personal Branding (p. 10)
• Discover Your Passion (Passion Is Fundamental to Achieving Your Goals) (p. 10)
• Be Bold (It's Okay to Talk About Yourself) (p. 11)
• Tell Your Story (Your Story Is What Makes You Special) (p. 13)
• Create Relationships (Relationships Lead to Opportunities) (p. 14)
• Take Action (Even a Small Step Is a Step Forward) (p. 15)
• Who Needs Self-Promotion? (p. 16)
• Meet Our Heroes (p. 18)
• 2 How Do You Fit in the Mix? (p. 21)
• The Basics of Building Your Personal Brand Story (p. 23)
• Writing Your Personal Brand Autobiography (p. 23)
• Prioritizing When Writing Your Personal Brand Story (p. 24)
• Writing Your Personal Brand Biography (p. 25)
• How Do Our Heroes Use the Personal Brand Biography? (p. 27)
• Telling Your Complete Brand Story (p. 30)
• The Law of Anecdotal Value (p. 32)
• Surround Yourself with People Who Have Passion (p. 33)
• Sharing Memories and Stories (p. 33)
• Do's and Don'ts of Telling Your Story (p. 34)
• 1 Don't Post Pictures That Would Shock Your Mother (p. 35)
• 2 Don't View Your Personal Brand Story as a Sales Pitch (p. 35)
• 3 Don't Post Something You Will Regret Later (p. 35)
• 4 Don't Ask for Things First Ask for Things Second (p. 36)
• 5 Don't Get Distracted (p. 36)
• 6 Don't Underestimate the Power of Your Network (p. 36)
• 7 Do Invest in Yourself (p. 37)
• 8 Do Invest in Other People (p. 37)
• 9 Do Be Visible and Active (p. 37)
• 10 Do Take Some Time for Yourself (p. 37)
• II Your Network Is Your Castle-Build It (p. 39)
• 3 Blogging: Telling Your Story (p. 41)
• What Is Blogging? (p. 43)
• A Clarification of Terms (p. 45)
• Why Should You Blog? (p. 45)
• Choose Your Blogging Platforms (p. 47)
• Blogspot.com/Blogger.com (p. 48)
• WordPress.com and WordPress.org (p. 49)
• Other Blogging Platforms (p. 50)
• Tumblr (p. 52)
• Which Platform Should You Choose? (p. 54)
• Setting Up a Blog (p. 54)
• Purchasing and Hosting a Domain Name (p. 56)
• Getting Inspired (p. 57)
• What Should You Write About? (p. 57)
• Finding Subject Matter (p. 60)
• How to Write a Blog Post (p. 60)
• Writing for Readers Versus Writing for Search Engines (p. 62)
• It's About the Quality of the Writing (p. 62)
• Google Expects You to Write Good Stuff (p. 63)
• How Often Should You Post? (p. 64)
• How Long Should Your Posts Be? (p. 65)
• But My Posts Are Too Long (p. 66)
• SEO Through Blogging (p. 66)
• How Does This Apply to Our Four Heroes? (p. 69)
• Do's and Don'ts of Blogging (p. 70)
• Do's (p. 70)
• Don'ts (p. 71)
• A Final Note on the "Rules" of Blogging (p. 72)
• 4 LinkedIn: Networking on Steroids (p. 73)
• The Basics of LinkedIn (p. 75)
• What's in a LinkedIn Profile? (p. 75)
• The Employment Section (p. 75)
• Your Photo/Avatar (p. 77)
• The Education Section (p. 77)
• The Summary (p. 77)
• Your Websites (p. 78)
• Cool LinkedIn Features Worth Examining (p. 79)
• Creating Contacts on LinkedIn (p. 81)
• Using Your Email Database (p. 82)
• Other Ways to Connect: Colleagues and Classmates (p. 83)
• Building Off Your Second- and Third-Degree Network (p. 84)
• Transforming Your Contacts into Connections (p. 85)
• The Importance of Recommendations (p. 87)
• Ten Do's and Don'ts of LinkedIn (p. 90)
• 1 Do Upload a Professional Picture (p. 90)
• 2 Do Connect to Your Real Friends and Contacts (p. 91)
• 3 Do Keep Your Profile Current (p. 91)
• 4 Do Delete People Who Spam You (p. 91)
• 5 Do Spend Some Time on Your Summary (p. 92)
• 6 Don't Use LinkedIn Like Facebook and Twitter (p. 92)
• 7 Don't Sync LinkedIn with Twitter (p. 92)
• 8 Don't Decline Invitations Archive Them (p. 92)
• 9 Don't Ask Everyone for Recommendations (p. 93)
• 10 Don't Forget to Use Spelling and Grammar Check (p. 93)
• 5 Twitter: Sharing in the Conversation (p. 95)
• Why Should You Use Twitter? (p. 96)
• What Can Twitter Do for You? (p. 97)
• How Do You Use Twitter? (p. 99)
• Creating a Twitter Profile (p. 99)
• Getting Followers (p. 100)
• Sending Out Tweets (p. 101)
• Retweeting Your Content (p. 102)
• Applications for Twitter Domination (p. 104)
• Desktop Applications (p. 106)
• Web-Based Applications (p. 107)
• Mobile Applications (p. 109)
• What Should You Tweet (and What Shouldn't You?) (p. 110)
• Personal Branding Case Study: @applegirl (p. 113)
• Do's and Don'ts While Using Twitter (p. 113)
• Twitter Tips in 140 Characters or Less (p. 114)
• How Does This Chapter Apply to Our Four Heroes? (p. 115)
• 6 Facebook: Developing a Community of Friends (p. 117)
• Why Should You Use Facebook? (p. 118)
• What Can Facebook Do for You? (p. 120)
• Reconnect with Old Classmates and Co-Workers (p. 120)
• Use a Facebook Page to Professionally Brand Yourself (p. 120)
• Help a Cause and Be Philanthropic (p. 121)
• Find and Attend Local Events (p. 121)
• What You Should Know First About Facebook (p. 122)
• Professional Page and Personal Profile (p. 123)
• The Basics: Creating a Personal Profile (p. 124)
• Staying in Control of Your Profile (p. 127)
• Working with Your Personal Page Privacy Settings (p. 127)
• Setting Up Your Privacy Settings for Your Personal Account (p. 127)
• Working with Your Customized URL (p. 129)
• How Can I Use a Professional Page for Personal Branding? (p. 130)
• Using Insights to Track Your Content Growth (p. 133)
• Setting Up Your Professional Page (p. 134)
• Top Six Tips for Using Facebook (p. 135)
• Ten Do's and Don'ts of Facebook (p. 136)
• 1 Do Upload a Real Picture (p. 136)
• 2 Do Share Industry-Specific Content (p. 138)
• 3 Do Use Your Email to Find Friends (p. 138)
• 4 Do Read the Terms of Service (p. 138)
• 5 Don't Use Inappropriate Language (p. 138)
• 6 Don't Spam People (p. 139)
• 7 Don't Poke People (p. 139)
• 8 Don't Tag Everyone in a Picture (p. 139)
• 9 Don't Sync Your Twitter Profile with Your Facebook Page (p. 139)
• 10 Don't Invite People to Your Professional Page Over and Over and Over (p. 140)
• Facebook Tips in 140 Characters or Less (p. 140)
• 7 Say Cheese: Sharing Photos and Videos (p. 143)
• Why Video (p. 144)
• Where to Put Your Video (p. 146)
• YouTube (p. 146)
• Vimeo (p. 147)
• Flickr (p. 148)
• Shooting Video (p. 149)
• Video Do's and Don'ts (p. 150)
• Recording Screen Capture Videos (p. 151)
• Case Study: Gary Vaynerchuk (p. 151)
• What Should I Make Videos Of? (p. 152)
• Why Photos (p. 153)
• Where to Post Your Photos (p. 153)
• Picasa (p. 153)
• Flickr (p. 154)
• Photobucket (p. 154)
• Instagram (p. 154)
• Facebook (p. 155)
• Copyright: Permission, Creative Commons, and Licensing (p. 156)
• Creative Commons (p. 156)
• Embedding Videos and Photos in Your Blog (p. 158)
• Adding Photos (p. 158)
• Adding Videos (p. 160)
• SEO for Videos and Photos (p. 161)
• YouTube SEO (p. 162)
• Photo SEO (p. 163)
• The Video Resume (p. 165)
• A Cautionary Note About Video Resumes (p. 167)
• Photos and Video Tips in 140 Characters (p. 168)
• 8 Other Social Networking Tools (p. 169)
• Google+ (p. 170)
• BranchOut (p. 172)
• Twylah (p. 174)
• Pinterest (p. 176)
• Quora (p. 180)
• How Does This Apply to Our Four Heroes? (p. 181)
• 9 Googling Yourself: Finding Yourself on Search Engines (p. 183)
• Have You Ever Googled Yourself? (p. 184)
• What Do You Want Others to Find? (p. 186)
• Search Engine Optimization (p. 187)
• What SEO USED to Be (p. 188)
• Keywords (p. 188)
• Titles (p. 188)
• Body Copy (p. 189)
• Anchor Text (p. 189)
• Backlinks (p. 190)
• What SEO Looks at Now (p. 190)
• Time on Site (p. 191)
• Bounce Rate (p. 191)
• Click-Through Rate (p. 191)
• Page Load Speed (p. 192)
• How Can You Influence These Factors? (p. 193)
• Quality of Content (p. 193)
• Quality of Design (p. 194)
• Ease of Navigation (p. 195)
• A Quick Note About Backlinks (p. 196)
• Video (p. 196)
• Personal Connections/Social Media (p. 197)
• Reverse Search Engine Optimization (p. 198)
• What if You Share a Common Name? (p. 199)
• Search Engine Tools (p. 201)
• Google Alerts (p. 201)
• Google Image Search (p. 202)
• Google Blog Search (p. 202)
• Bing (p. 203)
• Yahoo! (p. 204)
• Other Search Engines (p. 205)
• The Value of Reputation Management (p. 206)
• Reputation Management Tools (p. 207)
• BrandYourself.com (p. 207)
• Reputation.com (p. 207)
• Google's Me on the Web (p. 209)
• How Do Our Heroes Use SEO? (p. 210)
• Reputation Management Tips in 140 Characters (p. 210)
• 10 Bringing It All Together: Launching Your Brand (p. 213)
• What Is a Personal Brand Campaign? (p. 215)
• How Do Our Heroes Build Their P&T Statement? (p. 217)
• Why Is a Personal Brand Campaign Important? (p. 220)
• Building Your Personal Brand Campaign (p. 221)
• Developing Your Personal Brand Campaign (p. 221)
• Implementing Your Personal Brand Campaign (p. 223)
• Automating Your Personal Brand Campaign (p. 224)
• Unique Ways to Launch Your Branding Campaign (p. 225)
• How Should Our Heroes Launch Their Brands? (p. 228)
• Do's and Don'ts of Launching Your Personal Brand (p. 229)
• 11 Measuring Success: You Like Me, You Really Like Me! (p. 231)
• Why Should You Measure (p. 232)
• What Should You Measure? (p. 233)
• Reach (p. 233)
• Quality Versus Quantity (p. 234)
• Visibility (p. 234)
• Influence (p. 235)
• Measuring Influence (p. 235)
• How Should You Measure? (p. 238)
• Measuring Your Blogging Effectiveness (p. 238)
• Using Google Analytics for Your Blog (p. 240)
• Setting Up a Google Analytics Account (p. 241)
• Installing Google Analytics (p. 242)
• Getting an Overview of Your Website Performance (p. 242)
• Measuring Your Twitter Effectiveness (p. 243)
• Other Total Influence Measurement Tools (p. 245)
• Measuring Your LinkedIn Effectiveness (p. 246)
• Measuring Your Facebook Effectiveness (p. 248)
• Measuring Your YouTube Effectiveness (p. 250)
• Nine Tools to Use for Measurement (p. 252)
• Effectively Measuring Your Personal Brand (p. 254)
• How Can Our Heroes Use Analytics and Measurement? (p. 255)
• Do's and Don'ts for Analytics and Measurement (p. 256)
• Analytics Tips in 140 Characters (p. 256)
• II Promoting Your Brand In the Real World (p. 259)
• 12 How to Network: Hello, My Name Is (p. 261)
• Why Should I Bother Networking? (p. 263)
• A Networking Case Study: Starla West (p. 264)
• The Rules of Networking (p. 265)
• It's Not About You (p. 265)
• Giver's Gain Is Not Quid Pro Quo (p. 266)
• Be Honest Online and Offline (p. 269)
• You're Just as Good as Everyone Else (p. 270)
• Avoid People Who Are Unhelpful (p. 271)
• Network with Your Competition (p. 271)
• Three Types of Networking (p. 273)
• Networking Groups (p. 273)
• Meeting People (p. 274)
• The Networking "Dance" (p. 274)
• What Should You Say? (p. 275)
• Networking Faux Pas (p. 276)
• The Follow-Up (p. 278)
• One-on-One Networking (p. 278)
• How to Set Up the One-On-One Networking Meeting (p. 279)
• What to Talk About During Your One-On-One (p. 280)
• No One Wants a Sales Pitch (p. 281)
• The "Pick-Your-Brain" Meeting (p. 281)
• The Follow-Up (p. 284)
• Forwarding Articles and Links (p. 284)
• Sharing Opportunities (p. 285)
• Making Connections and Introductions for Others (p. 285)
• But I Just Don't Want to Meet the Other Person (p. 286)
• Be Honest (p. 286)
• But What if the Other Person Isn't Honest? (p. 287)
• Do's and Don'ts of Networking (p. 288)
• Do (p. 288)
• Don't (p. 289)
• How Would Our Heroes Network? (p. 289)
• 13 Public Speaking: We Promise You Won't Die (p. 291)
• Case Study: Hazel Walker, the Queen of Networking (p. 293)
• Should I Speak in Public? (p. 294)
• No, Seriously (p. 294)
• But I Hate Speaking in Public (p. 294)
• Overcoming Your Fear of Public Speaking (p. 295)
• Toastmasters (p. 295)
• Classes at Your Local College or University (p. 296)
• Seminars and Courses (p. 296)
• Speakers Associations (p. 297)
• Private or Executive Coaches (p. 297)
• Finding or Creating Your Own Speaking Niche (p. 297)
• How to Start Your Speaking Career (p. 299)
• Identify Speaking Opportunities (p. 301)
• Industry Groups (p. 302)
• Civic Groups (p. 303)
• Conferences, Trade Shows, and Expos (p. 304)
• Introducing Yourself (p. 305)
• Promoting Your Talk (p. 306)
• How Does This Apply to Our Four Heroes? (p. 309)
• Giving Your Talk (p. 310)
• Important Technology Tips for Presenters (p. 311)
• Miscellaneous Tips, 140 Characters or Less (p. 316)
• 14 Getting Published: I'm an Author! (p. 319)
• Why Should I Become a Writer? (p. 322)
• Publication Opportunities (p. 323)
• Local Newspapers (p. 324)
• Business Newspapers (p. 325)
• Scientific Journals (p. 326)
• Specialty Magazines and Newspapers (p. 327)
• Hobby Publications (p. 328)
• Major Mainstream Magazines (p. 329)
• Go Horizontal Instead of Vertical (p. 329)
• Build Your Personal Brand with Your Writing (p. 330)
• Publication Rights (p. 331)
• Create Your Own Articles' Niche (p. 332)
• Getting Started (p. 334)
• Getting Paid (p. 336)
• Paying Your Dues (p. 337)
• The Myth of "Exposure" (p. 338)
• Do's and Don'ts of Writing for Publication (p. 338)
• How Can Our Heroes Turn to Writing for Publication? (p. 340)
• 15 Personal Branding: Using What You've Learned to Land Your Dream Job (p. 343)
• Using Your Network to Find a Job (p. 347)
• Twitter: Make Job Connections in 140 Characters (p. 347)
• Use LinkedIn to Make Job Connections (p. 348)
• The Art of the Connection (p. 348)
• Should You Connect Directly or Ask for a Connection? (p. 350)
• Use LinkedIn to Get Inside Info (p. 351)
• Creating a Résumé (p. 352)
• Should I Create a Paper Résumé? (p. 352)
• How Does Social Media Fit in Your Résumé? (p. 353)
• Six Tips for Listing Social Media on Your Résumé (p. 354)
• Do's and Don'ts of Résumé Building (p. 355)
• Don't Rely on the Job Boards (p. 358)
• Try the Company Job Boards Instead (p. 359)
• Use LinkedIn to Bypass the Job Board Process (p. 361)
• Skip HR Altogether, and Work Your Network (p. 361)
• Using Your Network to Land a Freelance Contract (p. 362)
• How Can Our Heroes Find a Job Through Networking? (p. 363)
• A Social Media Case Study (p. 364)
• Another Social Media Case Study (p. 367)
• Job Searching Tips in 140 Characters (p. 368)
• Index (p. 369)