Enhanced descriptions from Syndetics:

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.

The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Table of contents provided by Syndetics

• Part 1 Merchandising: The Concept
• Chater 1 Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry
• Chater 2 Modern Merchandising
• Part 2 Merchandising: The Planning
• Chater 3 Market Knowledge
• Chater 4 Planning and Control
• Part 3 Merchandising: The Execution
• Chater 5 Line Development: Principles and Technologies
• Chater 6 Line Development: The Process
• Chater 7 Costing and Pricing Strategies
• Chater 8 Quality
• Chater 9 Supply Chain Management
• Chater 10 Sourcing Strategies
• Chater 11 The Sourcing Process
• Part 4 Merchandising: The Future
• Chater 12 Future Direction