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Beyond the screen : emerging cinema and engaging audiences / Sarah Atkinson.

By: Atkinson, SarahPublisher: New York, NY : Bloomsbury Academic, 2014Description: xiv, 293 p. : black & white ill. ; 24 cm001: 25944ISBN: 9781623566371Subject(s): motion picture | Motion picture industry | Motion pictures | Digital media -- influenceDDC classification: 302.2343
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 302.2343 ATK (Browse shelf(Opens below)) 1 Available 099512

Enhanced descriptions from Syndetics:

Runner-up for the British Association of Film, Television and Screen Studies Best Book Prize 2015

Beyond the Screen presents an expanded conceptualization of cinema which encompasses the myriad ways film can be experienced in a digitally networked society where the auditorium is now just one location amongst many in which audiences can encounter and engage with films. The book includes considerations of mobile, web, social media and live cinema through numerous examples and case studies of recent and near-future developments.

Through analyses of narrative, text, process, apparatus and audience this book traces the metamorphosis of an emerging cinema and maps the new spaces of spectatorship which are currently challenging what it means to be cinematic in a digitally networked era.

Reviews provided by Syndetics

CHOICE Review

Atkinson (Univ. of Brighton, UK) offers a comprehensive examination of new media and emerging media technologies, a study designed to force a reexamination of the meaning of cinema, audiences, spectatorship, and so on. She interrogates a variety of media, including multiplatform, online, non-screen based, touch-screen tablet experiences, transmedia, live exhibition experiences, social films, and networked stories "across both mainstream and the para-cinematic." Atkinson is "concerned with how new modes of viewing change the nature of the spectatorial relationship with cinematic text ... and how narrative comprehension in audiences is becoming more sophisticated within new frameworks for cinema engagement which capture the physical, the cognitive, the corporeal, the visceral and the haptic." For those who work in or study media, this is a must read because of the impact technology bears on how audiences engage with media. This book serves as an encyclopedia of a new and emerging language that coincides with the emerging technologies, which are evolving at an unprecedented rate. Atkinson concludes, "As the rapid acceleration of technologies continues and as social media practices become ever more sophisticated, we are entering both exciting and daunting times for cinematic storytelling which will continue to warrant further and persistent interrogation." --Charlene B. Regester, Univ. of North Carolina--Chapel Hill

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