Enhanced descriptions from Syndetics:

The classic (and irreverent) bestselling guide to creating great advertising

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising-and what isn't

Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Reviews provided by Syndetics

CHOICE Review

The fifth edition, fully updated, has an added author, Edward Boches, who contributed chapters 10 through 15 (of 21 chapters). Boches, like Luke Sullivan, the primary author, worked 30-plus years in advertising. Together, they cover numerous topics, including the creative process, positioning the product, advertising strategies, big ideas, catchy headlines, effective body copy, the art of simplicity, advertising campaigns, digital and social media, television commercials, radio commercials, the essentials of giving strong presentations, and getting a job in advertising. Each chapter is filled with catchy subheads and several advertisements that illustrate the authors' points. The writing is very informal and easy to understand. The authors' wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book. Summing Up: Highly recommended. General readers through professionals. --Edd Applegate, Middle Tennessee State University