Enhanced descriptions from Syndetics:

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more!

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?

For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

Table of contents provided by Syndetics

• Foreword (p. vii)
• Introduction (p. 1)
• Wally Olins (p. 6)
• Grant McCracken (p. 24)
• Phil Duncan (p. 40)
• Dori Tunstall (p. 56)
• Brian Collins (p. 74)
• Virginia Postrel (p. 84)
• Bruce Duckworth (p. 101)
• David Butler (p. 114)
• Stanley Hainsworth (p. 127)
• Cheryl Swanson (p. 140)
• Joe Duffy (p. 151)
• Margaret Youngblood (p. 161)
• Seth Godin (p. 169)
• Dan Formosa (p. 182)
• Bill Moggridge (p. 197)
• Sean Adams (p. 211)
• Daniel Pink (p. 226)
• Deedee Gordon (p. 238)
• Karim Rashid (p. 256)
• Alex Bogusky (p. 270)
• Tom Peters (p. 287)
• Malcolm Gladwell (p. 304)
• Acknowledgments (p. 319)
• Index (p. 321)