Enhanced descriptions from Syndetics:

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Reviews provided by Syndetics

CHOICE Review

As the book's subtitle suggests, this is a practical, rather than scholarly, work on an important current business practice. To begin, Sloane and the contributing authors, all experienced in open innovation, form a business context to the entrepreneurial generation of ideas through crowdsourcing methods of social networking. The authors provide in-depth diagrams or examples of entrepreneurial firms initiating innovation through prevalent open technology. They include opportunities and organizational problems, along with strategies and solutions. This book might be a helpful resource for educating future innovator or inventor millennial students on prescribed projects in an entrepreneurship and technology course. Instructors might be especially motivated to include the work as supplemental reading since it is tailored to social technological themes that may interest undergraduate students. The "Notes and References" and "Recommended Reading" sections at the end of the book will be helpful for both students and practitioners conducting further research. Sectional summaries of the various author contributions, if not an overall summary of the entire work, would have been helpful. Overall, a valuable resource for those interested in learning about 21st-century entrepreneurship methods that integrate technology into these business practices. Summing Up: Recommended. Lower- and upper-division undergraduates, faculty, and professionals/practitioners. J. P. Lawler Pace University