The American television industry / Michael Curtin and Jane Shattuc.
Series: International screen industries: Publisher: London : Palgrave Macmillan, 2009Description: 202 p. : ill., ports. ; 24 cm001: 25595ISBN: 9781844573370 (pbk.) :; 9781844573387 (hbk.) :Subject(s): Television broadcasting -- United States | Television broadcasting -- Technological innovationsDDC classification: 791.45 CURItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 791.45 CUR (Browse shelf(Opens below)) | 1 | Available | 099453 |
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791.45 COR Critical ideas in television studies | 791.45 CRI An introductory history of British broadcasting / | 791.45 CRI An introductory history of British broadcasting / | 791.45 CUR The American television industry / | 791.45 DAV Television : here is the news | 791.45 DAV Television the first forty years | 791.45 DAW Video production : putting theory into practice / |
Enhanced descriptions from Syndetics:
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Published on behalf of the British Film Institute.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction (p. 1)
- 1 Key Players (p. 5)
- 2 Audiences and Advertising (p. 34)
- 3 Television Programming (p. 58)
- 4 Making TV on the Broadcast Networks (p. 88)
- 5 Branded Cable Networks (p. 119)
- 6 The New Economies of TV Information (p. 145)
- Conclusion (p. 172)
- Bibliography (p. 185)
- Index (p. 193)
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